Blog Writing
I look at blogs as an opportunity for funneling content from long-form writing into short-form snips of digestible content. First, I start with developing engaging topics that align with goals, objectives, and audience interest. I determine if there are partnership opportunities that can increase reach and then incorporate SEO techniques to enhance visibility and craft compelling content that is appealing to the reader. Finally, I analyze the web traffic received from each blog and adjust the strategy as needed going forward.
Blog Examples
St. Louis Cemetery No. 1
In their blogs, you will find a focus on historical figures, travel tips, and local facts and findings.
GoCar Tours
Here, I would have advised less blog production per month to minimize repetition and produce quality over quantity.
Speed Boat Adventures
In a similar fashion, I would have suggested quality over quantity and would attempt to create blogs that attract specific audience types.
Urban Worldwide
There were many locations to cover for this client so it was important to focus each blog on a specific city to optimize reach.
Riken Construction
This organization had a goal to obtain more vet, dental, and other small-mid scale medical offices.